OUR GROUP
The business idea was created in 2015 by five young and enthusiastic businessmen in Cebu. Established in the year 2016 after pursuing a whole year of research and development, finally the idea then came into reality. Registered in the Philippines Securities and Exchange Commission (SEC) in April 25, 2016, known as 5 Brad’s Dragon Food Corporation (5BDF Corporation) doing business as New York Buffalo Brad’s Hot Wings and Wingers Unlimited Flavored Wings.
ROBIN G. ROBINS III
Chief Executive OfficerMr. Robin G. Robins III's entrepreneurship journey roots back to his family lineage of businessmen. At a very young age, he embarked on his initial training - delved into the intricacies of commerce and earnestly strived to establish his name as a trustworthy member of the business community. Embracing leadership roles, he honed his work ethic, acquainted himself with every facet of the enterprise to effectively navigate challenges and surmount obstacles encountered in its day-to-day operations. Through the crucible of early leadership, he gleaned the invaluable lesson that mistakes, though arduous, yield profound learning opportunities.
In the words of Mr. Robin G. Robins III, “The playbook for running a successful business is multifaceted. Firstly, understanding the business' mechanics is essential to effectively engage with the team. Secondly, adept management of personnel is paramount. Lastly, robust marketing endeavors are indispensable.” Embodying a leadership style rooted in humility, he demonstrates respect for everyone, regardless of their position within the organization.
Our company's core values revolve around balance, dedication, and family.
Balance: embracing equality, fostering mutual respect, prioritizing work-life harmony, and embracing faith.
Dedication: demonstrating diligence, focusing on results, fostering career progression, and investing in work.
Family: cultivating empathy, promoting teamwork, fostering transparent communication, and prioritizing customer satisfaction.
Mission
To bring the internationally acclaimed Flavored Chicken Buffalo Wings in the Philippine market by innovating and introducing an array of sauces that is perfect for the Filipino taste.
Vision
To be the country’s leading fast food chain built with a solid business partnership recognized by its distinct taste of Flavored Chicken Wings, efficient service, and dynamic people.
Core Values
BALANCE
- Equality
- Work-Life Balance
- Respect
- Believer of Faith
DEDICATION
- Hard Work
- Work Investment
- Career Growth
- Result Oriented
FAMILY ORIENTED
- Customer Centric
- Team work
- Empathy
- Open Communication
Address
20/F, Latitude Corporate Center, Mindanao Ave., Cebu City, Cebu 6000
Call Us
(+63)32-5204930 to 34(+63)917-7037372
