OUR GROUP
The business idea was created in 2015 by five young and enthusiastic businessmen in Cebu. Established in the year 2016 after pursuing a whole year of research and development, finally the idea then came into reality. Registered in the Philippines Securities and Exchange Commission (SEC) in April 25, 2016, known as 5 Brad’s Dragon Food Corporation (5BDF Corporation) doing business as New York Buffalo Brad’s Hot Wings and Wingers Unlimited Flavored Wings.
ROBIN G. ROBINS III
Chief Executive OfficerComing from a family of businessmen, Mr. Robin G. Robins III started his humble beginnings when he had his first training during his teenage years. Learning the ins and outs of business and placing value in his name in order to be a trusted business member in the community. As a leader, he also learned to work hard and to know everybody's job in the business so he can manage the challenges and overcome the obstacles in the business' daily life. During his early years of leadership, he learned that the harder mistakes he made, the more learning he gained.
As Mr. Robin G. Robins III once quoted, “There are multiple pages on how to run a business. First is to know how the business works to be able to reach out to the team, second is to manage your people well, and third is to market your business as much as you can.” Mr. Robin G. Robins III also follows a humble leadership by respecting each employee no matter what position you have in the organization. Balance, Dedication, & Family are our company core values. In order to bring life to the organization there must be,
For Balance: equality, mutual respect, work/life balance, & be believer of faith;
For Dedication: hard work, result oriented, career growth & work invested;
For Family: empathy, team work, open communication, & customer centric.
Mission
To bring the internationally acclaimed Flavored Chicken Buffalo Wings in the Philippine market by innovating and introducing an array of sauces that is perfect for the Filipino taste.
Vision
To be the country’s leading fast food chain built with a solid business partnership recognized by its distinct taste of Flavored Chicken Wings, efficient service, and dynamic people.
Core Values
BALANCE
- Equality
- Work-Life Balance
- Respect
- Believer of Faith
DEDICATION
- Hard Work
- Work Investment
- Career Growth
- Result Oriented
FAMILY ORIENTED
- Customer Centric
- Team work
- Empathy
- Open Communication
Address
20/F, Latitude Corporate Center, Mindanao Ave., Cebu City, Cebu 6000
Call Us
(+63)32-5204930 to 34(+63)917-7037372
